Sweethearts: Commitment Hearts

For over 120 years, the messages on Sweethearts Candies were sweet, innocent and meaningless.
So we decided to make the words on them mean what they say.

LAUNCH VIDEO:

4EVER EVER? Make it concrete.

MARRY ME? Make it legally binding.

MOVE IN? Get packing.

OOH

Snapping a photo of a heart took you to a bespoke site where you could seriously commit.

Credits: Me and Bryan Barnes (CDs), Maddie Lane and Kelly Cabaniss (ACDs), Avi Baliga (CCO), Jeff Benjamin (GCCO), Ben Sottack (Director), Elizabeth Maniscalco (Music), Rachel Bohanon (Producer), Chad Hopenwasser (Head of Production), Adam Buco (Editor), Philip Tatler (Editor).