Chris Brailey's Thingys

BWS: World's Biggest Beer Run

BWS: World’s Biggest Beer Run

Aussies froth over craft beer, but they didn’t think a mainstream bottle shop like BWS was the place to find it. So we took their requests and went WAY out of our way to track down some of the best craft beers on the planet. Like, waaay out of our way, and turned the whole thing into a self-aware and overly branded 6-part web series.

Targeted Instagram polls let beer lovers decide the styles of craft beers they wanted us to get.

Teaser

6 countries. 6 beers. 1 'celebrity'. BWS go on The World's Biggest Beer Run for Australia's requests.

Bespoke limited edition packaging for store drops.

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011Beer run 4pm.jpg

Content Series

Doing whatever it takes to get our hand's on one of Japan's finest craft beers from Minoh Brewery.

Flying between mountains, then climbing them only to realise the Namgay Artisanal Brewery was at the bottom of the mountain.

Going where no bottle shop has gone before to track down an iconic German beer that's been brewing since the 1500s. Schlenkerla. Home of the smoky beer.

We ventured to one of the beer capitals of the world to visit a brewery that's putting Wroclaw on the map when it comes to craft – Stu Mostow Brewery.
Road-tripping our way through Italy and hitchhiking on tractor to track down an Italian stallion of a beer from Padua's CRAK Brewery

For the last leg of The World's Biggest Beer Run, Tai and Malcolm head to Merida, Mexico. BUT. WILL. THEY. MAKE. IT. HOME?

Teasers

Use of Influencer Case Study

Credits: Cam Blackley (CCO), Sharon Edmonston (CD), Curt McDonald (Creative Partner).